In the early 1970’s Al Greene realized that coffee sales were dramatically increasing in the American market. Part of this change was due to technology and the ability to produce good coffee quickly and easily.
Coffee houses sprang up and boomed, premium coffees became popular and coffee was becoming a recreational beverage consumed around the world. It was clear that coffee and coffee drinks were here to stay and would become part of a changing lifestyle.
With this expanded growth came new markets, one with an international flavor. To meet this demand Al Greene formed Brad Barry Company and pioneered development of the first commercially available Instant Cappuccino at the retail level.
Initially, we introduced Caffe D’Vita Cappuccino in the Southern California market in 1974 where it was an immediate success. Now in its thirty-fifth year, with national distribution from coast-to-coast, Caffe D’Vita continues to innovate by creating distinctive drinks for all to enjoy.
Caffe D’Vita is recognized in the specialty coffee industry as ‘The Premium Beverage Mix”. Consistently beating the competition in blind taste tests Caffe D’Vita’s award-winning flavors are the result of premium ingredients we blend to make every cup a rich, creamy and flavorful experience. Using the best Arabica coffees, premium creamer system and other quality ingredients we are still proud to be making Caffe D’Vita Cappuccino. After three decades and over one billion servings of Cappuccino, Brad Barry has grown into an internationally recognized manufacturer that services Retail, Clubs, Food Service and Export customers.
During its history the company has continued to innovate and bring additional products to the market, most notably our Premium Hot Cocoa, Espresso and Enchanted Chai Tea Lattes. Also, knowing our customers are a valuable resource we have responded to their needs and have introduced various Caffe D’Vita products in sugar-free versions using Splenda®.
Now, entering our thirty-fifth year, we are very excited to be adding ‘Blended Ice Coffees’ and ‘Fruit Cream Smoothie Mix’ to our Product Line. These new drinks are easily mixed with water and ice to create smooth, creamy, and delicious blended drinks. They represent our commitment to stay at the forefront of technology, taste and style.
Brad Barry Company is continually striving to meet our customers’ expectations by introducing newly developed products, maintaining our standards of excellence, while providing the most enjoyable “Premium Instant Beverages” available today!
Remember, “Drink Premium™” and Enjoy!